In early 2011, Omobono partnered with The Marketing Society and Circle Research to establish an authoritative benchmark of B2B digital marketing activity. Senior marketers who collectively hold more than £33,000,000 in marketing spend answered our 2011 survey and the fascinating report which resulted can be seen here. Read more…

I was on a beach in Anglesey when I first heard punk rock.

It was 1977 and I was 11. I was there on a family holiday with two other families, one of whom had an older boy. We sneaked away from our parents over the sand dunes at Rhosneigr where he produced a cassette player and said ‘Listen to this’. He pressed Play and ‘God Save the Queen’ came snarling and whining out of it in Johnny Rotten’s brilliant nasal delivery.  Read more…

A new year is upon us and as well as January being the time of year when we all make resolutions for the year ahead, it’s also a great time for predictions about what the year ahead may hold. So we rounded up several of our top people and asked them what they think 2012 might bring, as well as one thing they hope it brings… Read more…

We’re thrilled to welcome Emilie Cumming to the fold as a Project Manager. Fresh from a year freelancing in various creative agencies in Sydney, where she worked on a variety of brands including Vodafone and Virgin, she is now very much looking forward to settling into life at Omobono. Read more…

Penicillin.

Post-it Notes.

Teflon.

All products that were discovered whilst their inventors were looking for something else. Read more…

When you read this it is highly likely that Zynga will have launched its IPO at a buoyant $10 a share, raising $1 billion in the process and being heralded as one of the most notable Internet flotation of 2011.

When we started Omobono 11 years ago we said B2B marketing didn’t need to be dull. You should always consider your audience and how you can engage them. Read more…

On Friday, 25th November, Google organised the first ever Engage Event in the UK. It took place in Shoreditch Town Hall and there were folks from all across Europe attending. The objective of the event was to help agencies help businesses better understand how to effectively advertise online. It was a great day out and below we have highlighted the key topics covered during the event (plus I got a Yo-Yo!). Read more…

It’s that time of year where the portions get a little bigger, our wallets get a little thinner, the drinks get a little larger – or at least more frequent, and people start writing end of year blogs. We thought we’d try and sum up the year a little differently by doing what all good marketers should do at this time of year; looking at the numbers… Read more…

When the news that Atos’ CEO had decided to implement a ‘zero internal email’ policy hit the tech press, we started thinking about the future of communication and how we share information throughout the agency.

You might think, as an agency helping clients communicate with stakeholders (internal and external) more effectively, and working with global blue-chip companies to implement successful social media strategies, that we’d be creative communicators already. You’d be wrong… Read more…

I attended the recent, and excellent, Forrester Research Marketing Summit Europe just outside London (a surprisingly glamorous part of Watford as it turned out). Read more…